I learned this the hard way recently when appearing as an extra on a new TNT cable network show.  No, I’m not an aspiring actor.  I have neither the looks nor the talent to pull that off.  Once a year or so, I sign on as an extra for some film project for a day.  Kind of like taking the day off to play golf except I get paid instead of paying to play.  Unfortunately, the pay is about what it would cost to play a round or two of golf so it’s a terrible trade-off from my real career.

A few weeks ago, I was on the set of the remake of The Three Stooges.  Not exactly an intellectual film but if the actors can pull off the slapstick, it might actually work.  No big part – a pedestrian on a downtown Atlanta street who almost gets knocked over by the Stooges and also a driver when they run into the street from a park.  Stunt doubles and drivers were used for the close-in work.  Guess they didn’t trust me to not run over someone – a safe bet.

Ironically enough, the Stooges shoot was the same week that the premier episode of Franklin & Bash was shown on TNT, a project from last summer.  Unfortunately, none of us knew what Franklin & Bash was about when it was filmed except it as a ‘buddy lawyer’ show.  Not very descriptive.  Our scene was a stockholders party in an airport hanger…all day…in the heat.  Everything looked good until two to three weeks prior to the premier when I started seeing the promos.  Ouch!  This was locker-room humor at it’s worst!  Example: a woman takes off her blouse while on the witness stand to show how easily someone could be distracted by a street side video commercial that showed cleavage.  Then when my family watched the show, one of the lead characters hops out of a hot tub and stands completely nude while talking with his assistant.  Fortunately a rear shot, but still, this was going to be a bit hairy to explain to my fellow choir members at church (no pun intended).

I’m not trying to be fuddy-duddy (whatever that is).  Extras don’t get to ask a lot of questions because they are fairly irrelevant and if one were to ask if there is anything potentially offensive in a production – unfortunately, I think we already know the answer.  The point is, be sure you know what you are getting yourself into.  It can be much, much later when you learn that the project you are/were involved in wasn’t of the highest caliber, the work was shoddy, the CEO was less than honorable, your partner was a crook, has a raging personality when under stress or that you simply got yourself into an embarrassing situation.  In hindsight, it could have been much worse.

My current reading list includes Tim Ferriss’ new book, The 4-Hour Body. I never accomplished the goal outlined in the title of his last best-seller, The 4-Hour Workweek, and I don’t expect to fully accomplish the premise of this tome either. However, there are some challenging principles in both and I’ve always believed that if I can find one or two ‘aha’ moments from a read, then it’s worthwhile.

A quick warning if you should pick up either of these books. Ferriss’ writing style can be a bit irreverent and I swear to you I never read the subtitle to The 4-Hour Body:  An Uncommon Guide to Rapid Fat-Loss, Incredible Sex and Becoming Superhuman. I mean, who would expect to become superhuman anyway?

One of Ferriss’ chapters really hits home now that we stare our New Year’s resolutions in the face and determine how to motivate ourselves to change and I want to share that with you here.

Called ‘The Harajuku Moment’, the premise is that ‘people suck at following advice’ of any kind for two reasons: 1) There isn’t enough pain to make them want to change and 2) people do not use any method to track their change – no reminders. The Harajuki Moment happens when people experience ‘an epiphany that turns a nice-to-have into a must-have.’ It’s the mother of all aha moments, if you will.

You may have experienced something in your life, a single statement or event perhaps, that changed your life forever. For tech CEO Chad Fowler, quoted in the book, it was his own admission to a friend when looking at fashionable clothes, “For me, it doesn’t even matter what I wear; I’m not going to look good anyway.” For some reason, this stuck in his head and became his own Harajuku Moment to start changing his lifestyle. The result? He lost 70 pounds in less than 12 months.

No big deal, you say? Just hire a personal trainer, join WeightWatchers or other weight-loss group and go to it? Easier said than done which is why self-improve- ment remains an $11 billion dollar industry.

You see, it doesn’t really matter whether we want to lose weight, be more successful or get more accomplished. The goal is huge, the tasks seem daunting and we languish in our inability to get started.

Fowler talks about the key to getting started: “If I want a better-than-average-career, I can’t simply ‘go with the flow’ and get it. Most people do just that: they wish for an outcome but make no intention-driven actions toward that outcome. If they would just do something, most people would find that they get some version of the outcome they’re looking for. That’s been my secret. Stop wishing and start doing.”

Sound incredibly simple? It is, really. Fowler didn’t start counting calories. He started with some general assumptions, eating more healthy with some light cardio and tracked his progress (the second key to the process). The interesting thing is that once he started seeing results, the process became not only easy, but fun.

So do you really want to effect change in your life, your relationships and your business in 2011? Have you had your ‘Harajuku Moment’ yet? If so, then just do something. Getting started is always the hardest part and once you do, and start noticing the small changes, it will be easy to work towards those huge goals you’ve always wanted to accomplish.

Happy New Year everyone!

So yes, it depends upon your industry, the length of time you’ve been in business, your cash position, your marketing prowess and a lot of other variables. Regardless of where you fall within those areas, here are 10 areas that every business should look at in preparation for 2011:

1) Strategic Planning – Whatever your expectations were for 2010 and indeed, for the past couple of years and beyond, they are probably different know. Challenge the assumptions you had from previous years. Where is the market going? Who can you partner with? Is there an ancillary market or ancillary products/services you can offer? Leave no stone unturned. A good strategic plan will keep you focused for the year to come while watching for new opportunities within your area of expertise.

2) Quit Doing What Doesn’t Work – Sounds obvious but you might be surprised at the number of people who continue to beat their collective heads against the wall trying the same old things (remember the definition of insanity?). The corollary to this concept, of course, is to focus on what works and that is the real key. What are your most profitable products or services? Why are they the most profitable? What can you do to expand within this area of profitability?

3) Brainstorm – You may note a recurring theme here. This is no time to be afraid to ask for help. There is nothing wrong with asking for suggestions from your employees. When was the last time you surveyed your customers or had a client roundtable discussion? Not only can new ideas come from this type of exchange but the interaction and involvement with customers and employees show both sides how important they are to the success of the company.

4) Know Who to Fire – Customers, that is. I’ve talked with so many business owners who keep catering to their worst customers who continue to be a drain on resources, affecting both personnel and finances. My wife says you have to be careful when you encounter what she refers to as a ‘black hole’ personality type at a dinner party. They suck anyone close to them into a negative conversation or no conversation at all. Customers can be a ‘black hole’ as well. At a dinner party you have to tolerate bad guests. You don’t have to tolerate bad customers, especially the ones that aren’t paying their bills.

5) Leverage Your Network – In good times, business seems to roll through the door. In difficult times, it takes hard work and a lot of it. Take advantage of your network and let them be relationship brokers on your behalf. A third party can offer introductions in a non-threatening way that doesn’t come across as a sales call, nor should it be. This is about helping each other connect. Some connections lead to business, some lead to referrals and some lead nowhere, at least initially. It’s all good if it gets people talking and working together. People like helping people as long as it is reciprocal. Just watch out for the ‘black holes’…

6) Break Through the Barriers – In this type of economy, customers are always looking for better deals. What can you do that breaks through traditional barriers, excites the customer, delivers the unexpected? Provide something stellar and watch your customers become advocates for your business. I observed closely as a new frozen yogurt shop opened in our area just as the season changed and cold weather hit. What a lousy time to open a frozen-anything eatery. Yet, the product is so good that word spread instantly. Every time we’re there, we see friends and acquaintances, even with winter weather upon us. I know my wife alone encouraged a dozen or so families to try it out. Multiply that by 20 raving fans and you’ve developed a nice little core business.

7) Engage Your Employees – I talked with the owner of one of the largest financial management practices in our area. She can’t understand why her employees aren’t meeting her expectations. Then I learned that she rolls in around 10am each day, leaves by 4 in the afternoon and takes every Friday afternoon off. I’ve seen it in other businesses as well where senior employees come and go on their own schedule and newer employees simply mirror the behavior. Not exactly great for productivity. In both instances, expectations need to be clear, roles defined and understood and performance standards in place for each level of employee and management. Including owners. It’s our responsibility to encourage and engage our employees so they understand what success looks like for them as well as the organization. They also need to know what the prize looks like when success is realized.

Financial Management – This is a subject that some owners would rather ignore than face. Believe me, the big bear in front of you doesn’t go away if you cover your eyes. If you don’t understand your company financials, sit down with your accountant (hiring an accountant would actually be a great first step) and have them explain the basics – Balance Sheet (Assets & Liabilities), Income (Profit & Loss) Statement and Cash Flow Statement (movement of cash through the business). There are books and short courses available that can also help you here – let Google be your friend.

9) Negotiate Deals – From rent to purchasing supplies to locking in long-term purchase contracts, many vendors are willing to negotiate to maintain customer retention, even if their profitability suffers. Retailers can upgrade space for the same or less than they’ve been paying in many cases. Bulk ordering can improve pricing but I’d rather see businesses place smaller orders while negotiating bulk rates unless it’s raw materials that you know you will use in the long term. Banks are still tight with their money but the better financial records you maintain, the better the improvement in sales and receivables, the better chance you have at negotiating a loan if you really need extra capital.

9.5) Bonus! – It’s really number 10 but by calling it 9.5, you feel like you’re getting a bit extra, right? Let’s hope so. I wanted to call this “Know What You Can Steal” but that sounds a bit wayward. The economy isn’t really expanding so stealing customers from your competitors is the one place to find new business while retaining your current customer/client base. It’s also a great time to steal the very best employees you can find. If you have done a great job at numbers 1 through 9, you should have a great environment to offer new employees – a solid, profitable company with a good future.

10) Surprise! – There really is a 10. How do you relay your marketing message? Website, social media, PR, advertising,coupons? All great avenues, when appropriate. Consider adding a video component to your marketing activities. I know a good platform that makes it easy. For this or any other area where you might have questions or need help, give me a call.

To learn more about video marketing, click here –> Video Marketing Made Easy

David Weaver    678.620.3990

So many questions – where do I go for answers from qualified experts? Glad you asked – keep reading!

Getting Answers

I don’t want to attend a bunch of seminars!

We understand. That’s why we assembled the best advisors from different specializations who can answer those questions and challenge you to ask even more of yourself and your business.

Intoducing The Georgia Business Resource Alliance

On Tuesday, September 28th, you will have the opportunity to tap the minds of specialized advisors to answer your most pressing questions about handling business in the current economic environment!

From 11am-3pm, the Georgia Business Resource Alliance is hosting an elite group of advisors who will address critical business issues. You won’t want to miss this opportunity to get answers to your important questions all in one place!

Maggiano’s Lunch

Did I mention that for your incredibly small entry fee, you also get to enjoy Maggiano’s Buckhead 5-Star all-you-can-eat lunch? That’s worth the price of admission alone!

Topics and Speakers

Legal Issues You Need to Know for Small Businesses – Mark deAndre, deAndrade Callahan, LLC

Identifying, Attracting and Retaining Your Best Customers – Dave Banko, President of Loyalty Marketing Solutions

Harnessing the Power of the Social Media Sphere – Emma Loggins, LNP Studios

Developing a Business Plan for Success – David Weaver, Managing Partner, The Weaver Group

Investment Strategies in an Ever-Changing Economic Environment – Darryl Dyche, CFP, Compass Financial Services

How Tax Laws Are Affecting Businesses - Ben Loggins, CPA, Loggins & Associates

Small Business Challenges in Today’s Banking Environment – Billy Lovett, Co-Founder, One Georgia Bank

Learn more about our speakers and topics here.

______________________________________________

Pre-Event Registation Only $35

Limited Seating – Order Now!

Each advisor can only admit 20 attendees and I’d love to see you there. But….this newsletter went out to hundreds of contacts in metro Atlanta, so please, order now to ensure your seat!

Click here for ordering info.

“What are you willing to risk”… to be successful, to meet your goals, even just to survive? You may be spending more time away from your family, you will need to expand your knowledge and do many things you don’t enjoy just to be in the business you enjoy! The business will cost more than you have planned. Are you willing to dip further into your savings? Can you handle defeat? If you can answer yes to all, you are off to a good start!

So what do you think is the top question you should ask yourself before starting a new business?

Scott’s post got me thinking about what we really are capable of when we put our mind to certain tasks and goals.  Many of us are stymied, however, thinking we are incapable of controlling our own destiny.  Scott has a great theory about this, calling it his ‘theory of the universe’:

” Which is:  The only thing in life you have control over is yourself.

And that you can’t make anything happen – but you can (greatly) increase the probability of that thing happening …by making yourself more “-able.” “

A friend once told me that you have to make your own luck by being more ‘available’ – putting yourself in the best position to capitalize on opportunities.  While that’s true, Scott is saying it’s not just available, but also a bunch of other -able words such as:

Advanceable. Addictable. Bookable. Brandable. Breakable. Buyable. Buzzable. Callbackable. Checkbookable. Discoverable. Engageable. Googleable. Invokable. Meetable. Nameable. Needable. Non-nextable. Openable. Pursuable. Referable. Requestable. Retweetable. Revisitable. Sellable. Show-Up-Able. Sought-after-able. Spreadable. Successable. Superiorable. Trustable. Unbullshittable. Unequalable. Yessable - all words he addresses in his book.

After reading all these words, and assuming that you become more of what those words try to describe, I believe they can jointly make us more “free-able”, to make up my own ‘-able’ word.  Freeable to accomplish more, to profit more, to enjoy more, to build more, to share more, to gain more of whatever we are trying to accomplish in our business.  And after all, isn’t that really what we strive for in our business?

To learn more about Scott’s book, click here.  To learn more about Scott via his blog, click here.  And if you want to learn how becoming more accountable to yourself and others can help you commit and execute on all those -ables, give me a call at The Weaver Group, 678-620-3990.

By the way, in the spirit of full disclosure, I’m hoping to win a free book from Scott by writing this post.  It looks like a great read though, even if we have to pay for it!

Photo courtesy of RGB Stock

To learn more about available programs, watch the interview with Wendy Armstrong, Private Banker with One Georgia Bank.

Loan Program Overview

SBA 7(a)

7-10 years full amortization term with 10-15% down payment which can include a seller take back and a tenant improvement allowance. With real estate, the amortization can grow to 20-25 years and can include blending amortization to extend payments. The maximum loan per person/per entity is $2 million but may increase to $5 million. Rates are variable and based on the Wall Street Journal prime rate but cannot be higher than 2.75% above prime. Usually, its around WSJ Prime + 2.25% to 2.50%. A $2500 packaging fee is required but the guarantee fee is currently waived.

USDA

USDA programs allow up to a 30-year amortization with 20% down payment. Loan amounts are available up to $25 million and require a 2% guarantee fee. Rates may be variable or fixed.

For more information, contact Wendy Armstrong, One Georgia Bank at 678-553-7039 or email her at wendy.armstrong@onegeorgiabank.com.

Microfinance Loans

Thanks to tighter credit standards and stricter regulatory scrutiny, many small businesses have found it difficult – or impossible – to get a bank loan.

A federal proposal to launch a $30 billion fund aimed at boosting lending could help.  But,  in the meantime, a growing number of companies that might not have been able to get a loan from a traditional bank have been flocking to microfinance institutions, instead.

Called community development financial institutions (CDFIs), these organizations include community development banks, credit unions, loan funds, and venture funds “dedicated to serving small businesses and others who are outside the financial mainstream”, says Mark Pinsky, CEO of Opportunity Finance Network, a network of microfinance groups based in Philadelphia.

Some provide loans of up to $35,000 to “anybody having trouble getting access to credit,” says Pinsky.  Others lend amounts of up to $200,000 to small businesses.

But, most important, the approximately 700 CDFIs in the U.S. have dramatically different lending criteria from the usual bank standards.  They include an eclectic mix of such factors as a good credit score and relevant industry experience.  You also need collateral, but often that can mean anything from a car to a television.

Originally published in OPEN Forum. To read the full article, click here.

The 9 Most Devastating Mistakes Entrepreneurs and Business Owners Make When Financing Their Businesses

Now, who comes to mind when you think of a Relationship Broker? If you’re in Roswell, GA, that would be Steve Stroud. Listen in as Steve describes how he works within the community to the benefit of others and how that can work for you to build better relationships and more business!