QuickBizBreak by david weaver

Take a quick break from your biz to ponder new ideas and strategies that will turbocharge your business.

Posts Tagged ‘equity’

Do You Love What You Do?

Posted by QuickBizBreak on July 23, 2009

Not HappyDo you work for a living? Or do you live for each new day of opportunity, sharing your passion for what you do?

I know of few people who can honestly say they fit the description in that second sentence. After all, we have to make a living, to feed and provide for ourselves and our family. Many of us took off on an early career, for money or simply because it was what was offered, and have never veered far from the direction it has taken us. It may even be our own business that has us unsatisfied. We may have started a business years ago and have allowed either our business or ourselves to stagnate (or perhaps both).

I was engaged in a conversation this week regarding customer service, or the lack thereof, and thought of the people we come into contact with who appear truly miserable. Maybe it’s their personal life, maybe it’s their position in life, maybe it’s their job, but something really has them singing the blues. Well, not even singing. More like grumbling and snarling. What I realized is that it’s difficult to motivate employees to provide an outstanding customer experience if they’re genuinely unhappy. No training in the world will change that situation.

Equally important, we can’t inspire our employees, our prospects or our customers if our own leadership doesn’t reflect the attitude we want to share with our customers.

Have you ever walked into a shop or restaurant where the owner or employee is genuinely thrilled to talk with you about their product, their service, their business? I love that experience because I know the person I’m talking with is genuinely engaged and passionate about what they are doing. I want to come back and experience that again. I want to spread the word – “Hey, there’s someone here who is really excited about their business!”

If you’ve “lost that lovin’ feeling” for your business, is it possible that you’ve lost the excitement about where that business is taking you? Here are some steps to consider:

1) Ask yourself why you started or purchased a business in the first place.
2) What was your original goal with the business?
3) Do you still have the same goal or has it changed?
4) Does that goal for your business support your personal goals for income, your lifestyle, wealth and equity?
5) If not, adjust your business goals to provide what you really want, whether it’s more revenue and profits or even if it’s to spend less time in the business.
6) Now, create a plan for your business that will allow it perform to your expectations. It may mean new strategies, new products, new markets or simply focusing on the key activities that are necessary to ensure peak performance. Not sure how?
7) Get a coach. If it works for a world-class athlete like Tiger Woods, it can work for a world-class business owner like you!

David Weaver



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