QuickBizBreak by david weaver

Take a quick break from your biz to ponder new ideas and strategies that will turbocharge your business.

Posts Tagged ‘Marketing Strategy’

What Are Your Challenges in Todays Economic Environment?

Posted by QuickBizBreak on September 16, 2010

How do I plan for the future when I don’t know what the future holds? How can I best identify and attract good customers? Is social media really the way to go? What are my options? When I do grow, how do I fund that growth? How are current and future tax laws going to affect my business? Are there legal issues I need to be aware of?

So many questions – where do I go for answers from qualified experts? Glad you asked – keep reading!

Getting Answers

I don’t want to attend a bunch of seminars!

We understand. That’s why we assembled the best advisors from different specializations who can answer those questions and challenge you to ask even more of yourself and your business.

Intoducing The Georgia Business Resource Alliance

On Tuesday, September 28th, you will have the opportunity to tap the minds of specialized advisors to answer your most pressing questions about handling business in the current economic environment!

From 11am-3pm, the Georgia Business Resource Alliance is hosting an elite group of advisors who will address critical business issues. You won’t want to miss this opportunity to get answers to your important questions all in one place!

Maggiano’s Lunch

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Did I mention that for your incredibly small entry fee, you also get to enjoy Maggiano’s Buckhead 5-Star all-you-can-eat lunch? That’s worth the price of admission alone!

Topics and Speakers

Legal Issues You Need to Know for Small Businesses – Mark deAndre, deAndrade Callahan, LLC

Identifying, Attracting and Retaining Your Best CustomersDave Banko, President of Loyalty Marketing Solutions

Harnessing the Power of the Social Media Sphere – Emma Loggins, LNP Studios

Developing a Business Plan for Success – David Weaver, Managing Partner, The Weaver Group

Investment Strategies in an Ever-Changing Economic Environment – Darryl Dyche, CFP, Compass Financial Services

How Tax Laws Are Affecting Businesses – Ben Loggins, CPA, Loggins & Associates

Small Business Challenges in Today’s Banking Environment – Billy Lovett, Co-Founder, One Georgia Bank

Learn more about our speakers and topics here.

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Pre-Event Registation Only $35

Limited Seating – Order Now!

Each advisor can only admit 20 attendees and I’d love to see you there. But….this newsletter went out to hundreds of contacts in metro Atlanta, so please, order now to ensure your seat!

Click here for ordering info.

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The BBC is Coming to Atlanta!

Posted by QuickBizBreak on March 29, 2010

BBC

Ah yes, the BBC – home to Alistair Cooke, Doctor Who, and who could forget Monty Python?  Even post-Python, the comedy hasn’t stopped.  Along with beautiful documentaries such as BBC Earth, the network also produce a high-budget quirky show for gear-heads titled Top Gear. The crew may test a $1 million Bugatti and then drive a Rolls Royce into a swimming pool. Full of water.

Did you know the BBC is coming to Atlanta?  No, not that BBC. This one promises to be even more exciting!

Introducing Business Boot Camp Atlanta.

I hear over and over how business owners desperately want to grow their business and how they could use the proven methodologies and systems that a business coach can provide, not to mention the accountability towards achieving goals. For solopreneurs and micro-businesses, however, it may be difficult to make the transition in their mind from business expense to business investment for coaching services. Even with examples of revenue growth of 100+%, it may still be difficult to make the financial commitment for one-on-one coaching.

Business Boot Camp Atlanta provides a format for a limited number of participants,  to participate in group mentoring and coaching at a fraction of the cost of one-on-one coaching. Each session will be split between coaching from AdviCoach Business Advisor David Weaver, a leader in growing start-ups, on proven business methodologies and strategies along with peer-to-peer discussions with other business owners in the group. These discussions will allow us to review specific challenges within the group, discuss various approaches and how to apply the strategies that have been presented to drive success.

No more than 8 business owners/managers may participate in a single group and no business classification will be duplicated, so no need to fear that someone will ‘borrow’ your trade secrets. The boot camp is structured over a 12-week period and requires a two-hour meeting commitment per week. This is an intensive program that requires full participation. The results will be equally impressive for each participant!

Topics Covered in at Business Boot Camp Atlanta:

  • Are you a Small Business Owner or an Entrepreneur?
    • Determining what kind of business you are and really want to be
    • Setting your own personal goals as it relates to your business
    • How does that affect how you run your business?
  • Differentiating Your Products/Services in a Crowded Market
    • Commodity or Targeted
    • Pricing Options
  • Strategic Planning
    • Develop your Strategic Vision
    • Develop your Strategic Plan to take you through the year, quarter-by-quarter, based on your long-term vision
  • Time Management
    • How to prioritize your day and your business activity
    • Understanding yourself and your natural tendencies
  • Human Capital
    • When should I add an employee?
    • Employee, Contractor or Outsourcing?
    • What about back office work?
    • How do I find the right person?
    • How do I set the expectation and define the position to set up the employee for success?
  • Measuring and Monitoring for Success
    • What makes sense for me and my business?
    • Specific measurements and why they are important
    • Goal-setting and how to accomplish them
  • Understanding the Financials
    • What should I really be looking for?
    • Do I need a bookkeeper, an accountant, a CPA, or any of these?
    • An easy tracking system that will allow you a view of where you are and where you need to be
    • Where and how can I get operating capital?
  • Sales & Marketing
    • What’s the difference between the two?
    • Choosing marketing programs and tracking the results for success
    • Determining a marketing budget
    • How do I find time to sell?
    • How do I get customers to buy?
    • The difference between selling and buying
    • Sales Management Systems
    • Understanding the current market and how to tap into new revenue streams
    • Up-selling/cross-selling/raising the average selling price
    • Referral-based marketing
  • Operational Efficiencies
    • What you can learn from franchising
    • If you are a franchisee, what you can do that is different

And all at a fraction of the cost of one-on-one coaching.  Not $3,000 per month, not $2,000 per month, not $1,000 per month, not even $500 per month.  No, it’s only $375 per month!  And no open-ended agreements that might go on forever.  This is a 12-week boot camp that will bring you back to the basics of running a streamlined, focused business designed to energize you as well as your profits! To qualify for this boot camp, you must have  3 or less employees in your company. If you have more employees than that, let’s talk about what you really need to focus on for your business.

Boot Camps are forming in Roswell, Johns Creek and Cumming, Georgia.  If you live in another part of metro Atlanta and wish to participate, give me a call so we can judge the interest level in other areas.

We don’t have Bugatti’s or Rolls Royces and we don’t talk science or science fiction.  But we do talk business!

Find out more at an informational meeting to be held on Thursday, April 1st at 6pm, Doubletree Hotel-Roswell, 1075 Holcomb Bridge Road, Roswell, Georgia, 30076.  To confirm attendance, please call 678-620-3990 or email dweaver@advicoach-atlanta.com today.

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Oh no! Another business blog!

Posted by QuickBizBreak on June 27, 2009

Why should I subscribe to, much less read, a new business blog?  There are hundreds of business blogs out there and thousands (millions?) of business articles I can access with a few keystrokes via the Internet.

The whole idea here is to provide a quick break for you to step away from your business and work on your business instead of in your business.  What’s the difference?  We’ll cover that in my next post.

So, here are 9 reasons why you should read this particular business blog regularly, regardless of whether you are a business owner, a manager or an employee:

1.  You Know Me – You Don’t Know Them

  • At least not personally, that is.  While certainly there are plenty of well-know business experts blogging today, I’m someone you know, or can get to know, and trust.  This first edition is going out to those in my personal and business sphere of influence.  That means I’ve either met you, talked with you, been recommended to you or somehow come across your business card (remember those cards you pinned to the bulletin board at the local Mexican cantina?).

2.  I’ll Bring You the Best of Business Blogging

  • Along with my own content, I’ll highlight that of my associates, as well as tidbits from the 30+ blogs I believe are the best in the country.  All served up with my own twist and related to you with specific examples of how to maximize the performance of your business.  But wait, there’s more!

3.  Video Blog

  • Each month, I’ll bring you video that showcases the best business ideas.  Some will be from my own perspective but we’ll also highlight local business owners who are ‘doing it right’.  You’ll learn from your peers about what’s working for them in the current economy.

4.  Actionable Ideas

  • Not just fluff but ideas you can act upon.  Remember, I’m going to get you thinking outside of the day-to-day routine of your business.

Not Enough To Convince You?  Try These Hard Facts:

5.  According to the SBA, over 50% of small businesses fail in the first five years.

6.  A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail        within the first five years.

7.  According to Dun & Bradstreet reports, “Businesses with fewer than 20 employees have only a 37% chance of surviving four years (of      business) and only a 9% chance of surviving 10 years.”

8.  Restaurants only have a 20% chance of surviving 2 years.

9.  Of these failed business, only 10% of them close involuntarily due to bankruptcy and the remaining 90% close because the business        was not successful, did not provide the level of income desired or was too much work for their efforts.

The old adage, “People don’t plan to fail, they fail to plan” certainly holds true when it comes to small business success.


So how do you plan and ensure that your business is going to be successful and provide the level of income you really desire?


Stay tuned, my friends!


Best of business,

David Weaver

 

 

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